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Hotel & Hospitality

How to separate operating hotel business value from real property, verify RevPAR and franchise terms, and price a PIP before closing an exchange.

A hotel is a business run on top of real estate, and the exchange only reaches the real estate. Furniture, fixtures, equipment, the brand license, and the operating company are not like-kind to the relinquished real property, so the purchase price needs to be allocated correctly between the building and land on one side and the operating assets on the other before the transaction is structured.

Performance data in this category is reported differently than any other replacement type. Revenue per available room, average daily rate, and occupancy replace a simple rent roll, and a franchise agreement or management contract sits on top of the real estate the way a lease does in other categories, except the operator's performance can change month to month rather than year to year.

A hotel candidate should be evaluated on trailing operating statements, franchise standing, and the cost of any required renovation, not on a broker's stabilized projection built around a market average that the subject property may not actually achieve.

Work with the closing team to allocate the purchase price between land, building, and personal or intangible business assets. The real property portion is what the exchange reaches; furniture, fixtures, equipment, and any franchise or management agreement typically fall outside that treatment and need separate accounting.

Confirm who owns and operates the hotel today: the seller directly, a third-party management company, or a franchisee structure. The transaction structure and the buyer's post-closing operating plan depend on which of these applies and whether existing agreements transfer or terminate at closing.

Review the franchise agreement's transfer, renewal, and termination provisions separately from the real estate purchase contract. A franchise that does not transfer smoothly can delay closing independent of the property itself.

Request the trailing twelve to twenty-four months of daily or monthly operating statements, segmented by room revenue, occupancy, average daily rate, and revenue per available room, along with the franchise brand's STR competitive-set report if one exists. Compare the seller's marketing summary against the underlying statements line by line.

Identify any one-time events inflating recent performance, such as a local event, displacement business from a nearby closure, or group contracts that will not repeat. Conversely, check for temporary suppressants such as a renovation period or a lost group account that may understate go-forward performance.

Review ancillary revenue such as food and beverage, meeting space, parking, and resort or amenity fees separately from room revenue, since these carry different expense ratios and can shift materially with a change in operator or brand standard.

Request the current property improvement plan, or PIP, from the franchisor if the hotel will remain flagged, or obtain an independent capital needs assessment if it will be converted or operated independently. A PIP can run into the millions on an older property and is frequently underestimated in a marketing package.

Confirm the PIP timeline and whether brand standards require the work to be completed within a fixed period after closing. A required renovation that must start immediately after acquisition changes both the financing plan and the exchange's cash-flow assumptions.

Separate routine capital reserves, typically funded as a percentage of gross revenue, from the one-time PIP scope. Both affect the property's real return, but they are budgeted and timed differently.

Request the current management contract or franchise agreement and confirm transfer conditions, termination rights, key money obligations, and any performance cure requirements tied to brand standards or guest satisfaction scores.

Interview the general manager or management company before closing where possible, and review staffing levels, labor agreements, and any pending wage or hour disputes. Hotel operations depend heavily on staffing continuity, which a real estate closing does not automatically preserve.

Check local licensing, health department standing, liquor license transferability, and any pending code or safety violations. A liquor license that does not transfer automatically can interrupt food and beverage revenue immediately after closing.

If no direct hotel clears operating, franchise, and capital diligence in time, a Delaware statutory trust holding hospitality assets can serve as a documented backup, subject to current offering availability and investor eligibility. Hospitality DSTs typically involve an operating lease or management structure layered on top of the trust, which adds a further review step beyond a standard net lease DST.

Review any hospitality DST's brand agreement, operator track record, PIP funding, and reserve structure from the approved offering documents, since hotel performance volatility makes these details materially more important than in a stabilized single-tenant DST.

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